haku: @indexterm BRAND VALUATION / yhteensä: 57
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1.
Branding in a global marketplace: the mediating effects of quality and self-identity brand signals
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 342-351
 2011 Strizhakova, Y.
Coulter, R.A.
Price, L.L.
2.
Product recall, brand equity and future choice
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 959-975
 2011 Korkofingas, C.
Ang, L.
3.
A model of destination branding: Integrating the concepts of the branding and destination image
Tourism Management
2011 : JUN, VOL. 32:3, p. 465-476
 2011 Qu, H.
Kim, L.H.
Im, H.H.
4.
Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value
Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p. 77-99
 2011 He, H.
Li, Y.
5.
Components of art exhibition brand equity for internal and external visitors
Tourism Management
2010 : AUG, VOL. 31:4, p. 495-504
 2010 Camarero, C.
Garrido, M. J.
Vicente, E.
6.
When you are what you own: Do physically attractive people benefit more from owning sophisticated brands?
International Journal of Advertising
2010 : VOL. 29:5, p.795-813
 2010 Das, E. (et al.)
7.
Core value
Accountancy
2010 : DEC, VOL. 146:1408, p. 66-67
 2010 Forbes, T.
8.
The effect of product placement in computer games on brand attitude and recall
International Journal of Advertising
2009 : VOL. 28:3, p. 423-438
 2009 Mackay, T. (et al.)
9.
Exploring the moderating effects of the hedonic / utilitarian value on brand extension evaluations
Journal of International Selling and Sales Management
2007 : VOL. 13:1, p. 3-20
 2007 Tsao, W.
Wu, C.
10.
Branding and design management: A brand design management model
Journal of Marketing Management
2007 : VOL 23:9-10, p. 829-840
 2007 Montaña, J.
Guzmán, F.
Moll, I.
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